The ways to create a game for a large company to buy.
What’s the common for various promo games and what differs them from games with other monetization models. A lot of technical info condensed in several cases.
The session's video @ vimeo (in Russian).
Hope it's useful for You!
PS. There is a lot of newer info on the topics: social media and games, ad gaming, branded games. Is anybody interested in updated and extended article?