Newer version of the article is avail here on LinkedIn ;)
I've decided to write a book on applied #socialmedia use. Project name is "Applied Social Magic" because. I've got some already systematized materials for #gamedev conference #FlashGAMM (going to suggest more title variants for voting soon).
I've written the first chapter about Hootsuite recently
[UPDATED #2] Project name is still "Applied Social Magic".
I've written a lot of articles that can be previewed here on e+Games blog.
We are working with project on promotion with #socialmedia for several month and some more applied cases can be foung on Get It Cooked in Publications section.
First and least steps You need to get started with #socialmedia are (posting samples of my steps for now and then will make proper screenshots and descriptions):
1. Make personal Facebook profile
2. Make Facebook page
3. Create and gather some people to Facebook group
4. Create a blog
5. Choose and register a domain name
6. Aggregate those those things together
7. Return for more info next week ;)
Hope it helps.
PS. It's my Birthday today [2013/07/10] so it's a nice day to start :)
[UPDATED #2] PPS. #SMM is for #socialmedia magic :P